DIAGNOSTIC

What is broken design costing you, in naira?

Broken design leaks money in every function: brand, product, marketing and service. This tool prices two of the most measurable leaks.

Your inputs
Designers on the team8
Avg designer salary / month₦1.2M
Engineers affected by design inconsistency20
Avg engineer salary / month₦2.2M
Sprint capacity lost to rework25%
Senior designer exits / year2
Months of salary to replace a senior7.5
Estimated annual cost of design inefficiency
₦150.0M
≈ $107K / year · ₦18.8M per designer
Engineering rework₦132.0M
Senior designer attrition₦18.0M

Estimates based on Design Lever's engagement benchmarks and Cognitive Market Research, 2024. Directional, not an audit, a Health Assessment produces the real figure.

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How the estimate works

Two costs, both grounded in benchmarks.

Engineering rework

Design inconsistency and missing standards push work back to engineering. Studies put this at 20–30% of sprint capacity, we apply your figure to the affected engineers' salaries.

Senior attrition

Senior designers stay 12–18 months without a leader, and cost 6–9 months of salary to replace. We multiply your exits by the replacement cost you set.

Your design team is costing you money, and it isn't their fault.

A free Design Team Health Assessment replaces this estimate with a real, defensible figure, and shows you what to do about it.

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FAQs

The diagnostic, answered.

How accurate is this estimate?+

It is directional, not an audit. The figures use Design Lever engagement benchmarks and published research to give you an order-of-magnitude read, a Health Assessment produces the real number.

What assumptions does it make?+

Two cost drivers: engineering time lost to design-caused rework (engineers × salary × rework %), and senior designer attrition (exits × salary × replacement months). You set every input.

Is my data stored anywhere?+

Your inputs stay in your browser so the tool remembers them on your next visit. Nothing is sent to us unless you choose to book an assessment.

What is a Design Team Health Assessment?+

A free, structured session that replaces this estimate with a real, defensible naira figure, and a clear view of what to do about it.